FRESH IDEAS For Closing Sales Remarks by Scott MacLean

FRESH IDEAS
For Closing Sales
Remarks by Scott MacLean

Looking for a fresh idea for persuading those fearful “fence-sitters” to come on down off the fence and move into your community?

Offer a SATISFACTION GUARANTEE which challenges them to try you on for size for a couple months RISK-FREE. You can offer to pay to move them in (up to $500). Then, after 60 or 90 days of “love-smothering” from your staff, if they are not convinced to stay, you will pay to move their “stuff” back home – no

questions asked. This can help overcome their fear of giving up their house, only to find out they are not happy with their decision to move.

Why move their stuff in? They are more likely to feel “at home” if it is their furniture, not yours.

Why 60 or 90 days? It generally takes at least 60 days for a “skeptic” to become HOOKED on you.

This is a powerful selling tool that can be offered either to everyone on your prospect list or on a case-by-case basis.

Give it a try & see what happens. What have you got to lose??

Happy Selling!!!

Scott MacLean is a sixteen-year senior housing veteran. Scott operates his own Indiana-based management and consulting firm and is available for speaking engagements and staff training. You may phone him at (317) 328-2899 or e-mail him at scott@seniorlifeweb.com.