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 FRESH IDEAS: Your Free Marketing E-Newsletter for Senior Housing Professionals .  
July 2004 
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Presentations-Part 2-The Warm Up Before the Tour
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 ---Continued from the July 2004 article

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Give brief overview of the philosophy of service, what it is and what it is not, and why you believe in it.  Be enthusiastic! If you aren't sold on your product, no one else will be either.

Be aware that some people, especially business people, will be in a hurry and may not wish to sit down and get "cozy".  Don't fret.  You can warm up as you go. It's important that you respect their wishes.  Carry on with these strategies as you proceed.  

Next month our discussions will concern strategies to use during the tour itself.

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