Holidays are a time when the family members are in town for a longer period of time! This means they have extra time to explore the facts surrounding their parental living conditions, to think about helping to solve the needs of their parent(s), and to take advantage of their free time to visit your community. My personal record of eight presentations in one day took place on the day after Thanksgiving.

Have you arranged your schedule so that you are accessible when you clients are most likely to need you? Yes, the turkey will be eaten on Thanksgiving Day, but the days following are available for visits. The presents will be opened on Christmas, but the week between Christmas and New Years is open and many families welcome the chance to use that time for a good purpose.

Today is the time for contacting decision- makers, especially those who live out of town! In your letter or phone call, stress that you know how busy they've been and suggest that the holiday break would be the ideal time to look into possibly solving some of their ongoing concerns about their parent's needs. Invite them to a delicious meal that you promise will NOT be left-over turkey! Be available in the evenings and throughout the weekend, if necessary. And have plenty of closing materials ready!