What Others Say:

"In every encounter, Scott interacted in a professional manner, with integrity of character while demonstrating knowledge and kill in the respective area of study. His years of experience and knowledge of his field qualifies him most adequately for the services rendered. We highly recommend Scott and the services of SeniorLife Solutions to anyone seeking assistance in management and consulting services as they pertain to senior lifestyles." --Pastor Charles C. Lake, Community Church of Greenwood, IN

 "I would recommend Scott because of his integrity, experience and professionalism." ---Tim Paino, Owner, Summit Place West, Indianapolis, IN

"Scott practices what he preaches and has good solid sales techniques." --Conference Attendee

 

 

 

 

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Market Research

We give you expert analysis 
to help you make wise decisions.

   A sound and thorough market feasibility study is the solid foundation upon which everything stands or falls.  All the good intentions in the world won't do any good without good research to back them up. The numerous components each play an essential role in creating an accurate picture from which you and others will evaluate their decisions.  Assisted living projects can be rewarding and profitable if we look before we leap.

Market Feasibility Study
If you are considering a new development or just want a detailed analysis of the market you are already in, we can help you determine what the market can bear. Our seasoned professionals will conduct a comprehensive market study, utilizing up-to-date demographic data as well as on-site interviews and a competitive analysis. The result of this study will give you valuable information from which to make a wise decision which way to proceed. The Market Feasibility Study includes the following components:

  • Description of area

  • Description of project

  • Site analysis (if applicable)

  • Define market area

  • Population demographic statistics

  • Competitive analysis

  • Demand analysis

  • Recommend product and price points
Competitive Analysis
If you need to know how your community will compare with your competitors, we can help by conducting an on-site audit of your competitors that goes beyond just price. We help you determine what your competitive strengths will be to better position your community for success. This includes:
  • Visiting all relevant competition in the market area
  • Providing a written description of each property
  • Creating side-by-side comparison grids
  • Collecting samples of marketing materials
  • Comparing products, pricing and services
  • Determining competitive strengths & weaknesses of each property
  • Conducting value analyses
  • Recommending changes in positioning of your property

 

Mystery Shopping
 We mystery shop your potential competition or your own facility by phone and in person. We evaluate the sales skills and provide you with an itemized written report. We will then meet with you to review the report. Mystery Shop will evaluate the following:

  • Phone greetings

  • Qualifying over the phone

  • Setting appointments

  • Curb appeal of exterior of building

  • Effectiveness of signage

  • Greeting and warm up period

  • Presentation skills

  • Overcoming objections

  • Connecting features with benefits

  • Demonstrating apartment

  • Closing skills

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