SERVING THE SENIOR HOUSING INDUSTRY

Full Service Management

Occupancy Development

  Market Research

Conference Speaking

_________________________________

May 23, 2002

To Whom It May Concern:

Scott MacLean joined Senior Family Lifestyles and United Management Services in December of 1996 as the Director of Operations and Marketing. I began working with Scott in July of 1998.  As Vice President and President of Senior Family Lifestyles, I worked closely with Scott on a regular basis.

From 1996 - 2001, Scott was instrumental in the development, fill-up and management of 14 senior housing properties in six states. By May of 2002, Scott's marketing and sales leadership enabled the organization's ten remaining properties to achieve a consolidated 92% occupancy. Through this unique experience, Scott perfected and enhanced his professional skills to include:

• A unique ability to accurately analyze a senior housing market

• Review the strengths and weaknesses of a particular senior housing property and develop an effective marketing and sales strategy

• Develop and implement effective revenue growth strategies

• Guide the daily operations of multiple senior housing properties

• Provide effective and creative sales training

• Coordinate a sales and marketing turn around strategy for troubled properties

• Develop and implement a multi-state/multi-facility marketing and sales program

• Consult on marketing and operations related issues during all phases of a facility lifecycle. This includes development and planning, pre-opening, opening, fill-up and stabilization.

• Develop market feasibility studies for new and existing properties

• Simultaneously lead multiple senior housing projects through a fill up phase

In late 2001, Scott was promoted to Vice President of Senior Family Lifestyles. In this role he was responsible for leading the operating and marketing efforts of two Regional Directors and two facility support staff. In this role, Scott was able to apply his fourteen plus years of operations and marketing experience in the senior housing industry.

I have known Scott to be a man of great professional and personal character. He has a passion for the senior housing industry and the well being of those it serves. He takes great pride in the effectiveness and accuracy of his work and his commitment to the organization was a model for all associates.

Through his leadership with Senior Family Lifestyles, Scott proved to me that he has the tools and ability to add significant value to any senior housing organization.

Sincerely,

Todd Spittal
President
American Lifestyles

_________________________________

May 14, 2002

To Whom It May Concern:

As Executive Director of the Indiana Assisted Living Federation of America (IALFA), I have had numerous occasions to work with Scott MacLean. Scott is a consummate consultant, educator and manager in the field of Senior Housing and, in particular, Assisted Living.

As a consultant, Scott has provided his expertise and leadership to assisted living providers in the management and marketing of their communities.

As an educator, he as led several seminars for ours and sister organizations in marketing, sales, census building and other topics. Each was well prepared and presented, with good responses from those who attended. Many asked that we feature him again in the future.

As a manager, Scott has a wonderful success record in leading each and every community he managed in quality, service and marketing, having even received several national sales awards for these efforts!

I cannot say enough about the superior quality, integrity, experience and professionalism Scott has brought to each project I have had the privilege of sharing with him.

I highly recommend Scott for any endeavor for which you are considering him. Please feel free to call me if you have any questions.

Sincerely,

Susan L. Albers
Executive Director
The Indiana Assisted Living Federation of America

_________________________________

March 1, 2004

Dear Scott,

My name is Steve Garatoni and I am the president of Brentwood senior communities. I wanted to let you know how pleased my company has been with the services you performed to get us over the 85% occupancy hurdle. Since then, we are continually in the 95% occupancy level. The money and time spent with your company was worth it for the additional occupancy increase.

I also wanted to thank you for the professionalism and organization your company exhibited. It made it very easy and enjoyable to work with your company. I would recommend your services to other senior communities who need sales and marketing assistance.

Sincerely, 
Steve Garatoni
President
Brentwood Senior Communities

_________________________________

February 16, 2004

To Whom It May Concern:

Community Church of Greenwood recently completed a feasibility study on the possibility of establishing an Assisted Living Ministry for the elderly from the church and surrounding community.  A committee was established by the Elders to investigate this issue and report the results.

Lacking internal experience and available expertise in this field, Scott MacLean of SeniorLife Solutions was engaged as an expert consultant to provide an assessment of the local demand and to determine if the ministry could be financially self-supporting.

Scott completed and presented to the committee a very comprehensive market analysis including service area definition, local demographic trends, site analysis, competitive analysis, key person interviews with local officials, a church constituent survey, demand analysis, and recommendations of facility size, mix and price points. The report was clear, logical, and professional in format and presentation.

Based on the market survey results and our confidence in Scott's experience in operating assisted living facilities, he was engaged to prepare a financial feasibility study. The study was completed and reported to the committee, and included a project cost summary, occupancy fill-up schedule, apartment rental rates, staffing projections and schedule, detailed financial projections for years one and two, and summary projections for years three through five. The report also provided key financial indicators for each month with a comparison to industry standards.

The two reports were forwarded to an investment-banking firm for initial funding discussions. They commented that it "was one of the best business plan packages they had reviewed."

Scott is a mature, experienced, pragmatic professional and his product is excellent. I found him to be accessible with minimal delay, even when he was engaged with other clients. He was patient, gracious, and understanding in dealing with an inexperienced, volunteer committee. The cost of his services was well worth the investment, and I recommend him with high confidence to those interested in the independent and assisted living field.

John Steere
Assisted Living Feasibility Committee
Community Church of Greenwood

_________________________________

February 27, 2004

To Whom It May Concern:

My name is John Robison and I am Senior Vice President of CateredLife Communities, Inc.  We own and/or manage eight assisted living communities in three states.

Over the years we have utilized Scott as a consultant on occupancy issues and have selected him to lead sales training seminars at our leadership meetings. Scott's consulting services have had a positive impact on our company leaders and our overall growth in occupancy.

Scott offers a level of experience that is hard to find in a marketing and sales professional. He brings to the job years of marketing experience, hands-on experience from being a community administrator, as well as experience from leading a corporation responsible for running various levels of assisted living in a multitude of states. Scott has demonstrated enthusiasm, boldness and determination in any challenge we have presented to him. He and his company bring creativity and initiative mixed with a positive attitude which many consulting companies do not possess. Currently we are using Scott and his company to assist us with long term goals of growth by having him perform market studies which will help to lay the foundations necessary to bring these goals to fruition.

I have always found Scott to be a pleasure to work with and would certainly recommend him to anyone looking for a highly qualified and professional consultant.

Sincerely,
John Robison
Senior Vice President
CateredLife Communities

_________________________________

February 9, 2004

Hello, I am the administrator of a 56 unit assisted living facility which opened in August of 1998. During our first four years of occupancy, I struggled mightily with maintaining a level of occupancy that could financially  support the business. I experienced an extremely slow fill-up and was never quite able to consistently experience occupancy levels above 80%.

I decided to hire SeniorLife Solutions at the start of our fifth year in an effort to strengthen our sales and prospect follow-up. With the help of Scott MacLean, we were able to quickly train a new admissions coordinator, implement proven sales management strategies, and most importantly, increase our average occupancy to 95% within the first nine months.

Scott has been a pleasure to have as a part of the Summit Place West team. He was able to understand and respect the approach we had to assisted living delivery while being able to provide us with solid recommendations aimed at getting the job done in a more efficient manner. I have been working with Scott for more than a year now, and he has always been polite, encouraging and creative. However, most importantly, he takes the time necessary to get the job done.

I would certainly recommend the services of Scott and SeniorLife Solutions if your business is struggling to reach the next level. Scott can provide the experience and proven strategies to help you achieve the success you know your business is capable of producing.

Sincerely,
Brady Paino
Administrator
Summit Place West

_________________________________

February 9, 2004

To Whom It May Concern,

When we opened Liberty Ridge Senior Living in 2000, our Board made the decision to engage a management firm to manage the facility. We ultimately chose Senior Family Lifestyles under the direction of Todd Spittal and Scott MacLean.

We were pleased with our relationship with Senior Family until their parent company chose to discontinue its operations. With his extensive experience in the business, Scott moved to establish his own company. Based on our good experience of working with Scott, we decided to engage SeniorLife Solutions to manage our facility.

We have found Scott to be a man of integrity and professionalism and an unswerving dedication to his responsibilities. He has a solid grasp of the assisted living business and will go to great lengths to assure the success of the facilities he manages. His fee schedule is in line with industry standards.

We can enthusiastically recommend SeniorLife Solutions and Scott MacLean to anyone in need of a top notch management team. He possesses the skills and knowledge of how to handle the many challenges that occur in the operation of an assisted living facility.

Sincerely,
Henry M. Fraley, Jr.
Chairman
Liberty Ridge Board of Directors

_________________________________

To Whom It May Concern:

I am the senior minister at Eastland Church of God. Four years ago we began a project to build an assisted living facility on our church property. Scott MacLean was involved in the earliest stages of this project. His original role was the advertising and marketing of the property.

When Scott began his own management company, SeniorLife Solutions, our board of directors decided to hire Scott. He has been instrumental in developing an outstanding management staff. Scott has been personally on site each month for meetings with our director. He has also been on site for extended periods of time whenever there has been a management transition or the need for a special marketing emphasis. In addition, he has weekly and often daily conversations with our community director. This helps keep us on task with our fill up goals.

Scott/SLS has been very responsive to our questions and needs. He has given great effort to help our project be successful. We are approaching our targeted occupancy. We live in a market with significant competition for clients, but SLS has made sure our product is superior in terms of pricing and quality of life.

It has been a great blessing to our board and me personally not to have to deal with the day-to-day management decisions at Liberty Ridge, our assisted living facility. I have found Scott MacLean to be a person of integrity who listens and is responsive to his clients. I would recommend SeniorLife Solutions as an excellent management company in this field.

Sincerely,

Dr. Stephen L. Birch
Senior Minister Eastland Church of God
Lexington, KY

_________________________________

During the year of 2003, Community Church of Greenwood (IN), of which I am Senior Pastor, explored the possibility of building an assisted living facility as an extension of the ministry of our church. We felt the need of a professional feasibility study before undertaking such a task.

We hired the services of SeniorLife Solutions and worked closely with SLS President Scott MacLean. Scott led us through both a feasibility study and the development of a business plan. With his help we were able to make an informed decision and were very happy with the results of his services.

In every encounter, Scott interacted in a professional manner, with integrity of character while demonstrating knowledge and skill in the respective area of study. His years of experience and knowledge of his field qualifies him most adequately for the services rendered. Our entire study group enjoyed our interactions with him.

We highly recommend Scott and the services of SeniorLife Solutions to anyone seeking assistance in management and consulting services as they pertain to senior lifestyles.

Charles C. Lake
Senior Pastor
Community Church of Greenwood

_________________________________

I am the director of an assisted living in Northwest Indiana. I had many ideas and programs I wanted to start, but was not sure how to go about implementing them.

Scott helped me develop a clear focused plan to get started. His expertise in marketing helped me decide on which marketing approaches I wanted to take. His experience in senior marketing was just what I needed to develop a marketing plan geared specifically for our assisted living community.

In addition to helping me professionally, I was able to implement some of his strategies into  my personal life. I tend to be organized and pro-active, but I really needed Scott's professional advice to market with intention and purpose. An effective marketing plan should be planned and intentional. Much of what I do in assisted living cannot be planned. There are problems or concerns that arise that need my immediate attention. Putting my plan for the first quarter of the year on paper helped me look ahead to the things I wanted to achieve this year. The exciting thing was that I was able to plan exciting events that also serve as marketing events to bring people into our community. Scott also gave me several ideas on things to plan for our community.

Once you spend some time with Scott, it is evident that he is a man of integrity. Not only is he professional, but he is easy to work with. He truly enjoyed seeing that he helped me achieve some of my goals. When someone has a profession that they are passionate about, the benefits are endless. Scott also offered to be available for questions over the phone. I highly recommend Scott MacLean and his consulting services. Who wants to spend marketing dollars ineffectively? The investment I have made has already paid off.

Rose Wierzba
Director of Assisted Living
Oak Grove Christian Retirement Village

_________________________________

May 17, 2002

To Whom It May Concern:

I am pleased to be able to provide a most favorable recommendation for Scott MacLean., As President of Senior Family Lifestyles, Inc. (SFL) between the years of 1996 and 2001, Scott worked for me as Corporate Director of Marketing and was later promoted to Vice President of Operations.

Starting in 1996 SFL progressively developed and managed new assisted living facilities in Florida, Indiana, Pennsylvania, Michigan, Kentucky and Ohio. Scott was responsible for the pre-marketing, fill-up and occupancy maintenance for ten (10) new start-up facilities within a 5-year period. He was also responsible for crating all marketing materials as well as the training facility leaders at corporate gatherings and one-on-one facility visits.

Scott is particularly skilled at diagnosing occupancy problems and creating effective solutions for quickly recovery to stabilized  occupancy.  He has very good people skills and can maintain "friendly pressure" to motivate facility leaders to higher levels of performance.

Having been in the retirement housing and health care industry for over 20 years, I feel confident in ranking Scott in the top 10% of al assisted living marketing executives in the country.  He has progressed through the facility and corporate ranks and therefore understands the details of all aspects of facility operations. His promotion to Vice President of Operations in 2001 speaks well of his abilities.

Finally, I should add that his integrity and character are at the highest level. In addition, his work ethic and

It is a pleasure to write this recommendation for a very talented individual.

Sincerely,

Garen R. Wickham
Former President, Senior Family Lifestyles, Inc.

_________________________________

February 6, 2004

Dear Scott,

I would like to take this opportunity to thank you for your assistance over the past year with the occupancy and marketing strategies at Summit Place West. As you might recall, our occupancy a year ago was on quite a roller coaster ride. We would almost reach our goal to only slump below again. With the competition building in our market we knew that changes had to be made. You showed a new perspective and with your valuable experience, necessary changes were quickly identified and a new course was chosen.

Your help in selecting the right personnel and your assistance in training those individuals was invaluable. Your regular meetings with staff to work on procedures and goals have helped to keep them focused and on track. As a result of your expertise our occupancy has remained strong.

As the director of an independent non-profit facility, it is difficult to compete with the resources of many larger concerns. Your knowledge and leadership skills have given us an edge we didn't have our first five years of operation. Thanks to your help, we have sailed through this past year with flying colors.

Sincerely,

Timothy D. Paino
President
Summit Place West

_________________________________

February 22, 2005

To Whom It May Concern:

It is with great pleasure we write this letter of recommendation for Scott MacLean and the professional services provided by his company, SeniorLife Solutions. Scott Served as a Marketing Consultant for our retirement community for several months, working with our staff to develop an effective marketing plan.

Scott's expertise in marketing senior housing was valuable in establishing the framework of a successful marketing effort. It was beneficial to have a leader in the senior industry guide us through the development process, from conducting research, brainstorming strategies, and establishing a proper timeline and budget. He contributed knowledge about the industry standards, while adapting new ideas and attainable goals that fit out unique community. His feedback was very useful, offering both creative and practical solutions to overcome our company's challenges.

Scott is a real delight to work with. His friendly nature and positive spirit enabled a work environment of open communication, productive teamwork, and a sense of confidence to implement the newly formed marketing initiatives. Although he works with numerous companies, we felt he gave us is full attention and genuinely cared about both our company's satisfaction and success, and the seniors served through our programs.

We were impressed by Scott MacLean and recommend him unhesitatingly. We are confident that, if selected to serve your company, he would provide the same high level of service and commitment. If you have any questions or wish to speak further about our experience working with Scott, please feel free to contact us at (260) 589-3173.

Sincerely,

Daryl Martin
Executive Director
Swiss Village

Nikki Fingerle
Marketing Director
Swiss Village