If you are interested in reading the  letters of recommendation regarding Scott and SeniorLife Solutions in their entirety,
 

About Us

Statement of Qualifications  

Scott W. MacLean

President & CEO

PROFESSIONAL BIOGRAPHY  

Committed to finding practical solutions to concerns in the senior housing industry, Scott’s unique approach as a “coach” enables him to utilize his 16 years of service in the trenches to help others.  Scott is able to analyze a situation and find the underlying issues. He then makes an effective plan of action. His philosophy is to provide strategies and training which can then be easily “plugged in” to the client’s operation.  

Scott is founder and president of SeniorLife Solutions, a senior housing management and consulting firm. He is a popular speaker with a long list of available topics.  

His professional experience includes tenures in all different types of companies, including small and large, profit and not-for-profit, private and publicly owned.  He has directly impacted over 30 senior living communities, serving in every conceivable capacity, including front-line sales, facility management, corporate marketing and operations and independent consulting.  

Prior to forming his own company, Scott played a key role in the development of eleven new senior living communities for a non-profit organization.  His involvement included responsibilities in site selection, market feasibility, business plan development, and consulting for architectural design. Scott led the marketing and fill-up charge that resulted in five new properties reaching full occupancy ahead of pro-forma and developed and orchestrated successful turn-around strategies for three properties.  Scott helped his client achieve company-wide occupancy of 94%.  

Scott is a graduate of  Indiana University, Bloomington, Indiana, with a Bachelor of Science in Administration. He lives in Indianapolis with his wife and four children.    

  PROFESSIONAL ASSOCIATIONS & EXPERIENCE

Indiana Assisted Living Federation of America – Board Member, Conference Speaker
Kentucky Assisted Living Federation of America – Seminar and Conference Speaker
Indiana Association of Homes and Services for the Aging – Member, Seminar Instructor  
Indiana Center For Assisted Living – Conference Speaker
Life Services Network of Illinois – Certified Marketing Professional, Conference Speaker
Assisted Living Federation of America – Marketing Certification Course - Instructor
American Marketing Association - Member

AREAS OF EXPERTISE  

                                        Occupancy development & troubleshooting  
                                        Market feasibility research  
                                        Business plan development  
                                        Strategic planning
                                        New project development
                                        Property & operations management
                                        Conference speaking
                                        Staff training                                        

   PROFESSIONAL EXPERIENCE

1996 - 2002     
Senior Family Lifestyles, LLC - Indianapolis, Indiana
Vice President                          11/01  - 9/02
Nat’l Director of Marketing    11/98  - 11/01
Director of Operations            12/96  - 11/98 

¨       Played key role on development team for eleven new senior living communities including involvement in site selection, market feasibility, business plan development and consulting for construction and architectural design.
Led the marketing charge that resulted in five new properties reaching full occupancy ahead of pro-forma.
Developed and orchestrated successful turn-around strategies for three properties.
Achieved corporate-wide occupancy of 94% for clients.
Created and successfully implemented comprehensive marketing and sales development systems including lead management, lead generation strategies, goal-setting, statistical trend monitoring, and training.
Developed and implemented comprehensive sales training program for parent company.
Developed and implemented a plan to improve profitability of properties that resulted in a 17% improvement in total net operating income in 2002. 

1994 – 1996  
American Senior Communities - Indianapolis, Indiana
General Manager; Clearwater Commons Retirement Community

¨       Responsible for total operation of 75 unit retirement community, including the following functions: sales & marketing, health care services, food service, housekeeping & maintenance, business management, contract services and human resources.
Led community from 5% to 82% occupancy in 18 months.
New systems developed successfully include: computerized sales management system, cross training for all departments, new employee orientation, building security and preventative maintenance program.

1989 – 1994    
Marriott Senior Living Services - Washington, DC 
Marketing Director   Church Creek - Arlington Heights, Illinois  
Marketing Director   Towne Square – Merrillville, Indiana  
Marketing Director    The Harrison - Indianapolis, Indiana

¨       One of Marriott’s top sales professionals.  Silver Circle Sales Award recipient three consecutive years.
Led 250-unit community from 80% to 100% occupancy.
Closed over 500 sales worth over $12 million annually.

PROJECT EXPERIENCE

INDIANA 

Bethany Village Residential, Indianapolis, Indiana  (2000 – 2001), Operations & Marketing Management  
Bradford Group, Indianapolis, Indiana (2004), Market Feasibility Study (2)
Brentwood Senior Living Community, Elkhart, Indiana (2003-2004), Marketing Consultant
Brentwood Assisted Living, Merrillville, Indiana (2004), Marketing Consultant
Catered Life Communities, Greenfield, Indiana (2004), Market Feasibility Study
Clearwater Commons, Indianapolis, Indiana (1994 – 1996), On-site Operations Management  
Community Church of Greenwood, Greenwood, Indiana (2002-2003), Market Feasibility Study, Business Plan
    Development
Crestwood Village (The Justus Group), Indianapolis, Indiana (2004), Marketing Consultant
CrownPointe, Anderson, Indiana  (1998 – 2002), Initial Development, Operations & Marketing Management, 
   Development of Patio Homes
CrownPointe, Greensburg, Indiana (1998 – 2000), Initial Development, Operations & Marketing Management
CrownPointe, Lebanon, Indiana (1999 – 2002), Initial Development, Operations & Marketing Management
GreenTree, Greenfield, Indiana  (1997 – 2002), Operations & Marketing Management, Development and fill-up of 20 unit addition
GreenTree, Columbus, Indiana (In Progress), Marketing Consulting
Oak Grove Retirement Village, DeMotte, Indiana (2003), Marketing Consultant
Summit Place West, Indianapolis, Indiana  (2001, present), Marketing Consulting
Swiss Village Retirement Community, Manchester, Indiana (2003- present), Marketing Plan Development
Timbercrest Senior Living Community, Manchester, Indiana (2003 - present), Marketing Consulting, Sales
    Training
Towne Center, Merrillville, Indiana (1990), On-site Sales Management
The Harrison, Indianapolis, Indiana  (1989 – 1990), On-Site Sales Management  

 FLORIDA 

CrownPointe, Sebring, Florida  (2000 – 2002), Marketing Fill-up, Operations & Marketing Management
CrownPointe, Spring Hill, Florida  (2000 – 2002), Marketing Fill-up, Operations & Marketing Management
Genesis Pointe, Lake Wales, Florida  (1999 – present), Initial Development, Operations & Marketing
    Management
TLC Assisted Living, Lakeland, Florida  (2001), Marketing Consulting, Occupancy Troubleshooting
The Rosemont,  Brandon, Florida  (2001), Marketing Consulting, Occupancy Troubleshooting 

  KENTUCKY 

Liberty Ridge, Lexington KY  (1999 – present), Initial Development, Operations & Marketing Management,
    Development of 20 Unit  Addition, Development of 33 Independent Living Garden Homes (in progress)
New Horizons Assisted Living, Carrollton, KY  (2001), Operations & Marketing Management
Winchester Retirement Place, Winchester, KY  (2001), Market Feasibility Study, Business Plan Development 

  OHIO

Mayfair Village, Columbus, OH (2003), Marketing Consultant
The Summit at Park Hills, Fairborn, OH (2002), Marketing Consulting
Willow Knoll Retirement Community, Middletown, OH  (1997 – 2002), Marketing Management

   MICHIGAN 

Brentwood Assisted Living, Niles, Michigan (2003-2004), Marketing Coaching
CrownPointe, Stevensville, Michigan  (1999 – 2002), Initial Development, Operations & Marketing
     Management 

PENNSYLVANIA

The Orchard,  Butler, Pennsylvania  (1996 – 2002), Initial Development, Operations & Marketing Management

ILLINOIS

Church Creek, Arlington Hts, Illinois (1990 – 1994), On-site Sales Management
Jarman Center, Tuscola, Illinois (2004), Marketing Consulting
Westminster Village, Bloomington, Illinois (2004-2005), Market Feasibility Study

  SPEAKING ENGAGEMENTS

For more information, please contact:
Scott MacLean, President
SeniorLife Solutions, Inc.
5711 Rains Lane
Indianapolis, IN 46254
Phone: 317-328-2899
Fax: 317-328-8732

email: scott@seniorlifeweb.com

Return to Top

copyright © 2004 SeniorLife Solutions